Improve food sales, unit performance, and market research
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Restaurants are competitive. In an age where every advantage is taken, many businesses are looking to their own data to plan, implement, and measure marketing campaigns. Mirus helps marketers build custom reports using multiple data sources, from multiple locations. This provides the teams with insight on how campaigns are doing. It's like Google Analytics for restaurants.
If you understood the complexities of your menu sales, you could tweak variables to improve revenue or reduce cost but not every location accepts the changes the same way. Mirus reports can help find inefficient menu pairs so management can make changes that don't rely on gut feelings or POS data alone.
There are some outside events that are not controllable yet effect your restaurants. Weather is one of those events. Mirus can help better understand what happens at a particular location when bad weather arrives. You may think a storm would hinder sells but you could be surprised to find that it improved traffic because many guests preferred to wait it out in your restaurant. Details like that can help forecast future events.
Let's say you have a restaurant that consistently receives poor feedback scores. Guests may attribute their experience directly to the employees they interact with but that might not be the source. Mirus can use integrated kitchen timers and POS details to prove slow cooking times are the true culprit.
Since 1999, Mirus has been used by Operations, Finance, Marketing, and IT.
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